Apple is developing new custom-designed chips aimed at powering a range of future technologies, including its first smart glasses, artificial intelligence servers, and updated MacBook computers, according to Bloomberg News.
Citing individuals familiar with the company's plans, the report suggests that Apple has made significant progress on a processor specifically designed for its upcoming augmented reality (AR) glasses. These specialized chips are tailored for low-power usage and efficient control of multiple camera systems—critical features for wearable devices. The processor draws from the architecture used in the Apple Watch, known for its energy efficiency, making it more suitable for lightweight AR headsets than chips used in iPhones or Macs.
Mass production of the chip could begin as early as the end of 2026, with the smart glasses expected to enter the market within the next two years if development remains on track. Manufacturing will be handled by Taiwan Semiconductor Manufacturing Company (TSMC), Apple's longtime chip production partner.
The move places Apple in direct competition with Meta Platforms, whose Ray-Ban smart glasses have gained traction in the consumer AR space. Apple's entry would signal its commitment to expanding beyond traditional hardware and venturing deeper into the wearables and mixed-reality segment.
In addition to the AR chip, Apple is working on several new processors for its Mac lineup. These chips, which may be branded as M6 and M7, will likely serve as the core of Apple's upcoming laptops and desktops, continuing the company's shift away from Intel-based systems to its in-house silicon.
On the AI front, Apple is also reported to be developing server-grade chips designed to support its "Apple Intelligence" initiative. This suite of AI features, introduced with the latest iPhone models, includes tools such as notification summarization, email drafting, and integration with OpenAI's ChatGPT.
Apple has been steadily enhancing its chip capabilities. Earlier this year, the company unveiled its first custom modem, designed to handle wireless communication for future iPhones. These internal efforts underscore Apple's broader strategy to own more of the hardware and software stack across all its devices.
While Apple has not commented on the latest developments, these initiatives point to a strategic focus on maintaining technological independence and pushing further into the AI and wearable computing markets.
With smart glasses, powerful Mac chips, and AI servers all under development, Apple is laying the foundation for its next decade of innovation—one built on its growing expertise in custom silicon.