Amazon intends to integrate generative AI into its shopping app, based on job postings issued on the official website of the company.
According to the job postings, Amazon is attempting to integrate generative AI elements into its shopping app and website that are similar to OpenAI's ChatGPT or Bard AI of Google in order to offer a more interactive experience.
In order to achieve the goal, an experienced development engineer on machine learning was wanted, and another engineer was needed to "rearchitect" the searching engine or characteristics inside of Amazon's shopping application.
One of the job postings stated that they are looking for pioneers who have a strong passion about innovations, technology, and customer service, and who are prepared to make a long-lasting influence on the field. The aim is to boost shopping on Amazon by applying the interactive capabilities of massive language models.
On a Bloomberg article, another job posting was looking for a software engineer to work on a new AI-first strategy to re-architect as well as rethink the way people do search via the incorporation of extremely huge-scale next-generation machine learning techniques."
At the same time when competitors like Google and Microsoft have actively begun expanding the use of their individual generative AI engines throughout their product portfolios, Amazon has announced its intention to redesign the search capability inside its application.
By incorporating ChatGPT's core AI engine to Bing Chat, and that is currently being made even more broadly accessible, Microsoft stood as one of the earliest firms to demonstrate the capabilities of generative AI.
Bing Chat is an interactive interface integrated into the Edge browser by Microsoft that enables users to do conversational internet searches.
Google also announced last week that generative AI elements would be added to Google searching in the United States. These functions include summarizing search results and assisting customers with their purchases.
Amazon's attempt to redesign the searching engine of its shopping application may be motivated by two factors: rivals introducing generative AI capabilities and customer demand.
A poll of 1,000 clients was carried out via Jungle Scout, a company that offers SaaS-based platforms for search, analysis of the market, selling intelligence, and stock control to Amazon retailers, and the results showed that over 56 percent of product searching in the US begin on Amazon rather than engines like Google or Walmart.
The advent of voice computing technology in 2016 saw the launching of these companies' AI assistants, which includes Google Assistant, Cortana and Alexa. Technology behemoths like Google, Amazon, and Microsoft previously faced out against each other with similar rigor.
Currently, the Web Services, Amazon's cloud computing department, provides a service called Amazon Bedrock which offers big language models to other businesses so they may develop generative AI-based application cases tailored to their own needs.